OBJ: To know and understand Bentham's Hedonic Calculus
Intensity --How intense is the pleasure or pain?
Duration --How long does the pleasure of pain last?
Certainty --What is the probability that the pleasure or pain will occur?
Propinquity (nearness or remoteness) --How far off in the future is the pleasure or pain?
Fecundity --What is the probability that the pleasure will lead to other pleasures?
Purity --What is the probability that the pain will lead to other pains?
Extent --How many persons are affected by the pleasure?
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