OBJ: To recognise how institutions and audiences effect magazine production.
Oligopoly
In the UK, the magazine industry operates as an oligopoly. An oligopoly is where several companies have grown larger and larger whilst competing , to the point where they all have equal power and they all dominate the market. In the UK the companies that dominate the magazine market are:
Oligopoly
In the UK, the magazine industry operates as an oligopoly. An oligopoly is where several companies have grown larger and larger whilst competing , to the point where they all have equal power and they all dominate the market. In the UK the companies that dominate the magazine market are:
- Hearst - produce 300 worldwide magazines with their UK company Hearst UK publishing 24 magazines in Britain including Cosmopolitan, Men's Health, Elle, Esquire, Good housekeeping and company.
- IPC Media - They produce 60 magazines in Britain including NME, Nuts, Woman's own, Marie Claire, Loaded etc. Their magazines get bought by 26 million people a month, and their websites get visited by nearly 20 million people a month.
- Bauer - (incorporating EMAP) - They produce 280 magazines worldwide with 80 of those in Britain including Bliss, Empire, FHM, Heat, Kerrang, Take A Break and Q.
- Conde Nast - They produce over 30 magazines in Britain including Glamour, wired and Vogue
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