OBJ: To understand how to attract and address an audience.
Audience:
All media texts are made with an audience in mind; a group of people who will receive it and make some sort of sense out of it. In general, but not always, the producers make some money out of their audience. It is therefore important to understand what happens when an audience views a media text.
Using questionnaires, focus groups and comparisons to existing media texts, media producers will spend a great deal of time and money ascertaining if there is anyone out there who might be interested in their idea. Media producers want to know the income bracket/ status, age, gender, race and location of their potential audience. this method of categorising in known as demographics.
Once they know this, they can begin to shape their text to appeal to their viewer ship with known reading/viewing/listening habits.
Target audience:
A target audience or target group is the primary group of people that a product is aimed at. A target audience can be defined by age group, gender, marital status etc. Examples of such audiences would be teenagers, females, single people etc. Combinations of factors are often used to create target audiences for example, males aged 16-24. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market for a product is one of the most important stages involved with market research. Without knowing the target audience selling a product can become difficult and very expensive.
Demographics:
Marketers typically combine several variables to define a demographic profile. A demographic profiles or demographic provides enough information about the typical members of this group to create a picture of the group.
A marketer might speak of the single, female, middle-class, age 18-24, university educated demographic. Marketing researchers typically have two objectives in this regard: first to determine what segments or subgroups exist in the overall population; and secondly to create a clear and complete picture of the characteristics of a typical member of each of these segments. Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan.
How will you attract your target audience?
You must carefully consider every element of your magazine to make sure it would appeal to its audience. You need to explain the methods you will use to attract your audience. You then need to explain the methods you will use to address your audience.
Attracting:
Attracting your audience is all about making your audience want to engage with your media product and invest time and (usually) money with it. You will use many different ways to attract your audience. These include:
- Images
- Mode of address, centre image links to audience
- colours, appeals to audience
- Genre conventions
- Free stuff
- Layout
- Cover lines
- Pricing
Definition of 'Mode of address' - The way that a media product 'speaks' to its audience.
- Mediadictionary.com
Audience:
All media texts are made with an audience in mind; a group of people who will receive it and make some sort of sense out of it. In general, but not always, the producers make some money out of their audience. It is therefore important to understand what happens when an audience views a media text.
Using questionnaires, focus groups and comparisons to existing media texts, media producers will spend a great deal of time and money ascertaining if there is anyone out there who might be interested in their idea. Media producers want to know the income bracket/ status, age, gender, race and location of their potential audience. this method of categorising in known as demographics.
Once they know this, they can begin to shape their text to appeal to their viewer ship with known reading/viewing/listening habits.
Target audience:
A target audience or target group is the primary group of people that a product is aimed at. A target audience can be defined by age group, gender, marital status etc. Examples of such audiences would be teenagers, females, single people etc. Combinations of factors are often used to create target audiences for example, males aged 16-24. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market for a product is one of the most important stages involved with market research. Without knowing the target audience selling a product can become difficult and very expensive.
Demographics:
Marketers typically combine several variables to define a demographic profile. A demographic profiles or demographic provides enough information about the typical members of this group to create a picture of the group.
A marketer might speak of the single, female, middle-class, age 18-24, university educated demographic. Marketing researchers typically have two objectives in this regard: first to determine what segments or subgroups exist in the overall population; and secondly to create a clear and complete picture of the characteristics of a typical member of each of these segments. Once these profiles are constructed, they can be used to develop a marketing strategy and marketing plan.
How will you attract your target audience?
You must carefully consider every element of your magazine to make sure it would appeal to its audience. You need to explain the methods you will use to attract your audience. You then need to explain the methods you will use to address your audience.
Attracting:
Attracting your audience is all about making your audience want to engage with your media product and invest time and (usually) money with it. You will use many different ways to attract your audience. These include:
- Images
- Mode of address, centre image links to audience
- colours, appeals to audience
- Genre conventions
- Free stuff
- Layout
- Cover lines
- Pricing
Definition of 'Mode of address' - The way that a media product 'speaks' to its audience.
- Mediadictionary.com
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